The launch, the reaction and the attention, and much more

Well, after all that build-up and hype, Kyle and Jackie O (finally) launched Melbourne this week. In this episode of the Radio Today podcast, Jen examines the response so far, from the massive media attention to the competitive marketing campaigns.

There is also a breakdown to the latter Additional insights survey for Ballarat.

And our RCS Airplay card Song of the Week comes from two of the hottest names in the music world today.

Podcast editing by Abes audio.