The chairman of L’azurde Group reflects on the company’s commitment to investment and growth in Egypt during the Group’s quarterly meeting.

Mr. Mohammed Al Shroogi, Chairman of the Board of Directors of L’azurde Group, the region’s leading jewelry brand, chaired the group’s quarterly meeting on April 25, 2024. It is usually held every three months in the Kingdom of Saudi -Arabia. Last month’s meeting took place in Cairo, Egypt, as a show of support and commitment to the Egyptian market.

During his visit, Mr. Al Shroogi announced the company’s growth strategy in KSA, Egypt and the Middle East, and highlighted L’azurde’s plan to dedicate its efforts to expanding its operations in Egypt. He also spoke about L’azurde’s commitment to using the latest precious metal technology to implement high-quality manufacturing standards in the manufacture and design of gold and diamond jewelry.

“Our commitment to the latest innovation models further strengthens our leadership position, and our promise to continuously innovate and deliver jewelry of distinctive quality has earned us the trust of the Egyptian market. Our extensive network of wholesale and retail stores strategically covers Egypt and ensures that our exceptional products are available to consumers across the country.” Mr. Al Shroogi,” he explained.

Following the meeting, attended by all members of the Board of Directors, Mr. Al Shroogi visited L’azurde’s factories in Egypt to assess how each stage of production meets the high standard of quality, refinement and luxury that the gold and diamond products distinguished from L’AZURDE. .

The brand has built its reputation in Egypt and throughout the region by using the very best gold and diamond materials in the world. The Group’s success in Egypt can also be attributed to its ability to delight customers with a wide range of gold and diamond jewelry, innovative designs and unparalleled craftsmanship, developed by some of the region’s leading jewelry designers.

L’AZURDE strives to be the preferred choice for purchasing luxury jewelry, adhering to the promise of ‘quality carat, purity of gold and safety of carat’ in all its gold jewelry. “As we expand and invest in the Egyptian market, we promise to continue to exceed our customers’ expectations,” concluded Mr. Al Shroogi.