Limited edition drinks: Circle K and PepsiCo

Circle K and PepsiCo have announced a partnership for the summer months to give consumers a new refreshment to try on their next visit. The limited edition Gatorade Lightning Blast will only be available at Circle K locations and will help capture shoppers’ attention with its signature brand aesthetic.

The retailer is also offering its Froster and Polar Pop refreshments in any size for just $0.79 from May through August, which is expected to drive additional interest this summer. The deal can be made even better for members of Circle K Inner Circle’s free membership program, who can enjoy the same deal for $0.69.

The various promotions from Circle K and PepsiCo are part of the retailer’s effort to maintain its America’s Thirst Stop name.