Travelsoft Group acquires French L’Echo Touristique publisher Eventiz Media Group

Eventiz Media Group, owner of leading French travel publication L’Echo Touristique, has been acquired by Travelsoft Group, the European leader in travel SaaS, comprising the renowned brands Orchestra, Traffics and Travel Compositor.

Paris-based Eventiz is the owner of France’s L’Echo Touristique (founded in 1934), TOM.travel, Deìplacements Pros and Pagtour media. In addition, Eventiz organizes major events for the French tourism and business travel industry, including Travel d’Or, net Managers, les Lauriers du Voyage d’Affaires, les Tropheìes de l’innovation, le to.tec and A World For Travel.

This acquisition is part of the long-term strategy of Travelsoft – whose technology is used to make travel bookings worth around 5 billion euros per year – to commercialize the benefits of the data processed by the group’s platforms , in particular the tourism agencies, with services such as market analysis, monitoring and business intelligence.

Eventiz’s French language and market are a perfect fit for Travelsoft, as one of its three business lines, Orchestra, has a central, neutral position in the market, making the acquisition a natural evolution of the services the group offers to its customers.

Freìdeìric Vanhoutte, founder of Eventiz Media Group, responds: “Joining the Travelsoft Group gives us the resources to take our company to the next level. The relationship with Travelsoft’s management team goes back many years and could not be stronger. They often collaborate for events and the Orchestra brand regularly provides an industrial barometer for L’Echo Touristique. These are exciting times for Eventiz.”

While Christian Sabbagh, founder and CEO of Travelsoft, added: “It is impossible to find a group of French-language travel brands with a richer history than Eventiz. It is an honor to welcome professionals of the quality of the Eventiz staff to the Travelsoft Group, known and recognized in our industry. We are always looking for new and innovative ways to add value for our customers. Eventiz will allow us to work with new and important players in the market, such as tourist offices, and will strengthen the value proposition of our services.”

Like each of the companies already part of the Travelsoft Group – comprising, in addition to Orchestra, also the German market-focused Traffics and Southern Europe and the LATAM-focused Travel Compositor – Eventiz will have strong operational autonomy.