A love like no other

In honor of the women who give us everything unconditionally, Shalma Ainaa and her mother tell us
the special things they share, like love, memories and bottles of Sulwhasoo.

Through the ups and downs of growing up, your mother is your safe place, away from the complexities of life, and so much more. From your first heartbreak to that great job offer you’re rooting for; mom serves as a witness to your journey into adulthood. Oh, but they don’t sit idly by as spectators…
they are our role models and our biggest fans.

In celebration of Mother’s Day, PRESTIGE joins forces with Sulwhasoo to honor the women who have helped shape us into the people we are today and encouraged us along the way. Malaysian influencer and entrepreneur Shalma Ainaa and her mother Khairul Bariah personify that special bond between mother and child, as they explore how a simple self-care ritual has evolved over time into a cherished family moment. And yes, both are avid Sulwhasoo fans.

ETERNAL LOVE

“My mother did her skin care every night,” Shalma recalls, with her mother by her side. They sit together in the studio where the campaign video is being shot, quietly reminiscing about the past as the video team moves around them and their hair and makeup are touched up. “And since there were only girls in the house, we basically crowded around her and watched her apply all these creams and lotions to her face, and I really think it left an impact on me.”

Khairul nods as she answers to her daughter, “It is important to learn how to be a good role model, especially when you have all the girls in the family, because they are observing and watching you.” Her skincare routine has certainly had an impact on one of her daughters, as Shalma still takes to heart what she saw from her mother all those years ago as a child.

“In my 30s, I realized that taking care of your skin is a priority, and I learned that from my mother. It makes me feel more connected and understanding towards her now that we share the same routine,” Shalma muses. We believe her too, because her skin is porcelain smooth and there is barely a pore visible.

HERITAGE INSPIRED

Proudly proud of their extensive skincare and makeup line, born from the Hanbang philosophy of modernizing traditional Korean herbal practices using innovative techniques, Sulwhasoo has become one of the most widely used skincare brands in its native South Korea. Sulwhasoo’s philosophy combines tradition and innovation, just as an artist draws inspiration from the past while creating something entirely new.

By delving into their heritage, they not only honor their roots, but also imbue their creations with a sense of timeless beauty and cultural significance. It is a beautiful fusion of tradition and modernity, where the past meets the present to inspire the future. With a steadily growing multi-generational audience around the world (as we can see with Shalma and Khairul), as well as their careful curation of ingredients such as Korean Ginseng, it is easy to understand how the brand has grown into a household staple. since its inception.

Sulwhasoo’s deep-rooted fascination with ginseng and its potential for skin care is truly remarkable. It’s fascinating to see how a natural ingredient with such rich historical and cultural significance can be harnessed for modern skin care solutions. The journey of exploring the benefits of ginseng for the skin, starting from a simple curiosity, speaks volumes about Sulwhasoo’s commitment to innovation and excellence. Conducting groundbreaking research into ginseng for skin care since the 1960s, Sulwhasoo has demonstrated a deep commitment to unlocking the secrets of this ancient root and harnessing its exceptional properties for the benefit of skin health.

Sulwhasoo goes beyond superficial solutions and dives deep into the root causes of skin aging. By rejuvenating the skin’s natural processes, they provide real skin care solutions. Activating the skin’s potential is indeed a crucial step in achieving healthy-looking skin. The brand’s hero product, the First Care Activating Serum VI, is in the sixth version of the original that was conceptualized 27 years ago.

Infused with a new Sulwhasoo Master Complex™, Shalma enjoys it as the key active ingredients of ginseng are now more efficiently absorbed into the skin for an enhanced, fast-acting hydration procedure. Powered with Ginseng Technology to awaken your skin’s natural, healthy glow, in just three days, it can improve skin turnover and strengthen the skin’s moisture barrier. It protects against 10 signs of skin aging and after just four weeks of use you will see clear improvements in skin hydration, radiance and texture refinement.

Another hero product is the Concentrated Ginseng Renewing Serum EX, of which Khairul has used several bottles. And that’s no surprise, because it restores the skin’s resilience with 100,000 Ginseng capsules. The key anti-aging ingredient, Ginsenomics™, contains ginseng saponin that is 6,000x concentrated, resulting in an improvement in skin elasticity, promoting skin rejuvenation within 48 hours and protecting against signs of aging.

From mother to daughter, the way Sulwhasoo is used, both in skin care and in their beauty offering, is an example of how mothers lead by example. And with Sulwhasoo’s dedication to preserving traditional Korean beauty rituals and their innovative approach to skincare, we can expect the skincare bond to continue across generations.

Talents: Shalma Ainaa and Khairul Bariah

Consider: Joey Jap

Her: Angeline Low

Videography: Weng Bay

Coordinated by Swaroopini Nair