Concorso d’Eleganza Villa d’Este 2024, dream cars and two BMW world premieres

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For twenty-five years, BMW Group Classic has sponsored the Concorso d’Eleganza Villa d’Este, undoubtedly one of the most exclusive and important events in the world for vintage cars and where the Magic of Mobility will take place from May 24 to 26. . A theme told from May 24 to 26 in Cernobbio through fashion shows, exhibitions, events, anniversaries and absolute debuts, starting from the past to arrive at the present.

Concorso d’Eleganza Villa d’Este, fifty dream cars on the catwalk

As usual, the Concorso d’Eleganza parade will take place on the terrace of Villa d’Este on Saturday. The Best of Show is selected by the jury and awarded the BMWGroup Trophy on Sunday evening. In addition to the first prize, the participants and vehicles participating in the competition will compete for victory in their respective categories, the Gold Cup which will be awarded through a public referendum and a series of other prizes such as the President’s Trophy, which will be presented by Helmut Käs . , responsible for BMW Group Classic and chairman of the Concorso d’Eleganza Villa d’Este. Speaking of prizes: BMW Group Classic brand ambassador and world-famous tenor Jonas Kaufmann will once again award the Il Canto del Motore Trophy for the best engine sound, as chosen by the jury. This year, more than fifty exceptional cars will be presented to the jury on the terraces of the exclusive hotel on the shores of Lake Como, divided into the classes The Dawn of the Performance Age, Shaped by the Wind: the evolution of aerodynamics, The best car in the world world for 120 years: Rolls Royce celebrates a historic anniversary dedicated to the first meeting between Henry Royce and The Hon Charles Stewart Rolls, Faster! The arms race on the road, The best of Italian grace and pace: Maserati at 110, Gentleman drivers: style for the lucky ones, Time capsules: cars that forgot words outside and The need for speed: supercar stars of the video generation. In a special category, prizes will also be awarded to several spectacular concept cars. We must not forget that in the late afternoon of Thursday the 23rd, before the start of the Concorso d’Eleganza, the Prelude Tour will once again take center stage and will bring historic cars from Lake Maggiore to the port of Cernobbio, where they will are presented to the public.

Concorso d’Eleganza Villa d’Este, great events for the public

Visitors (tickets on sale at 29 euros for Sunday and 5 euros for Saturday) will have the opportunity to attend the parade of all the cars of the Concorso d’Eleganza in the gardens of Villa Erba on Sunday, May 26. The day of the festival also offers an incredible mix of culture, music and automotive attractions for the whole family: from the special cross-brand exhibition ‘Motorsport Icons’ – including the presentation of all BMW Art Cars that took part in the 24 Hours from Le Mans until now – to a series of current automotive highlights and technical innovations from the BMW Group. Instead, the Amici & Automobili – Wheels & Weisswürscht event will take place at the same location on Saturday, May 25, which annually attracts around one hundred and fifty striking cars from all brands. It should be noted that BMW will donate the proceeds from the Wheels&Weisswürscht / Amici&Automobili event to the municipal kindergarten of Cernobbio.

Concorso d’Eleganza Villa d’Este, BMW exhibits new products, celebrates anniversaries and art

During the weekend, in which the marketing of the new 5 Series Touring also starts, BMW presents two very special world premieres: a unique sports car with a maritime touch and a rock ‘n’ roll motorcycle. Moreover, on the occasion of its twenty-fifth anniversary, it will bring to Cernobbio the iconic Z8 aluminum roadster, which was also James Bond’s partner in the 007 films, receiving along the way the American artist Julie Mehretu and the twentieth BMW Art Car. to the iconic 24 Hours of Le Mans race, held a few weeks later, bringing together the brand’s racing cars with bespoke bodies created since 1975 by world-renowned artists. Finally, BMW M will display new products at various locations of the Competition.